Business-Economics • Psychology

Blindsight The (Mostly) Hidden Ways Marketing Reshapes Our Brains EPUB

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Blindsight The (Mostly) Hidden Ways Marketing Reshapes Our Brains EPUB
E-Book Description
Blindsight The (Mostly) Hidden Ways Marketing Reshapes Our Brains EPUB Free Download

Ever notice that all watch ads show 10:10 as the time? Or that all fast-food restaurants use red or yellow in their logos? Or that certain stores are always having a sale?

You may not be aware of these details, yet they’ve been influencing you all along.

Every time you purchase, swipe, or click, marketers are able to more accurately predict your behavior. These days, brands know more about you than you know about yourself. Blindsight is here to change that.

With eye-opening science, engaging stories, and fascinating real-world examples, neuroscientist Matt Johnson and marketer Prince Ghuman dive deep into the surprising relationship between brains and brands. In Blindsight, they showcase how marketing taps every aspect of our mental lives, covering the neuroscience of pain and pleasure, emotion and logic, fear and safety, attention and addiction, and much more.

We like to think of ourselves as independent actors in control of our decisions, but the truth is far more complicated. Blindsight will give you the ability to see the unseeable when it comes to marketing, so that you can consume on your own terms. On the surface, you will learn how the brain works and how brands design for it. But peel back a layer, and you’ll find a sharper image of your psychology, reflected in your consumer behavior.

This book will change the way you view not just branding, but yourself, too.

E-Book Details
Сategories: Business-Economics|Psychology
Hardcover: 300 pages
Language: English
ISBN-10: 1950665062
ISBN-13: 978-1950665068
Table of Contents
The Power of Blindsight
Chapter 1
Eating the Menu
Chapter 2
Dropping Anchors
Chapter 3
Making the Moment
Chapter 4
Memory Remixed
Chapter 5
Of Two Minds
Chapter 6
Pleasure – Pain = Purchase
Chapter 7
Addiction 2.0
Chapter 8
Why We Like What We Like
Chapter 9
Empathy and the Human Connection
Chapter 10
The Essence of Everything
Chapter 11
Midliminal
Chapter 12
The Future of Marketing
Acknowledgments
Notes
Index
About the Authors
Blindsight The (Mostly) Hidden Ways Marketing Reshapes Our Brains EPUB Ebook
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About the Authors
Matt Johnson, PhD is a writer, researcher, and speaker. He received his PhD in Cognitive Psychology from Princeton University, where his dissertation focused on the neuroscience of language and communication. His research focus now is on applying this neuroscientific perspective to better understand consumer experience and decision making. A contributor to major news outlets including Forbes, Entrepreneur, and Business Insider, he regularly provides expert opinion and thought leadership on a range of topics related to the human side of business. He advises both start-ups and large brands in his native Bay Area, and has worked with Nike as an expert-in-residence in Portland, Oregon. He is a professor at Hult International Business School in San Francisco, and lives in Oakland, CA with his wife and two year old son.

Prince Ghuman started his first company while attending UC San Diego. He went on to be the head of marketing at BAP, one of the earliest automotive e-commerce platforms, which was awarded the title of one of the fastest growing companies in America for three consecutive years by Inc magazine. Prince moved on to be the founding chief marketing officer of ZipZap, a cryptocurrency tech startup in San Francisco. Most recently, he held dual roles as the US director of consumer marketing and the global director of B2B marketing for OFX, a publicly-traded FinTech company handling over $100B in international payments. A contributor to major news outlets including Forbes, Refinery29, Entrepreneur, and Washington Post, he was named one of the ‘Movers and Shakers’ by the San Francisco Chronicle. He is currently a professor of neuromarketing at Hult International Business School in San Francisco.

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