How to Write a Business Plan Tenth Edition PDF

1 Benefits of Writing a Business Plan..5
What Is a Business Plan?.. 6
Why Write a Business Plan?. 6
Issues Beyond the Plan.. 8
2 Do You Really Want to Own a Business?.11
Introduction.12
Self-Evaluation Exercises13
How to Use the Self-Evaluation Lists.17
Reality Check: Banker’s Analysis..17
3 Choosing the Right Business21
Introduction.22
Know Your Business22
Be Sure You Like Your Business24
Describe Your Business..24
Taste, Trends, and Technology: How Will the Future Affect Your Business?30
Break-Even Analysis: Will Your Business Make Money?.34
What You Have Accomplished.47
4 Potential Sources of Money to Start or
Expand Your Small Business.49
Introduction.51
Ways to Raise Money51
Common Money Sources to Start or Expand a Business.59
Additional Money Sources for an Existing Business..68
If No One Will Finance Your Business, Try Again..70
Secondary Sources of Financing for Start-Ups or Expansions72
Conclusion.75
5 Your Resume and Financial Statement..77
Introduction.78
Draft Your Business Accomplishment Resume78
Draft Your Personal Financial Statement.85
6 Your Profit and Loss Forecast101
Introduction.102
What Is a Profit and Loss Forecast?.102
Determine Your Average Cost of Sales .103
Complete Your Profit and Loss Forecast..106
Review Your Profit and Loss Forecast..119
7 Your Cash Flow Forecast and Capital Spending Plan.121
Introduction.122
Prepare Your Capital Spending Plan..123
Prepare Your Cash Flow Forecast..125
Required Investment for Your Business.135
Check for Trouble.136
8 Write Your Marketing and Personnel Plans..139
Introduction.140
Marketing Plan.140
Personnel Plan152
9 Editing and Finalizing Your Business Plan.157
Introduction.158
Decide How to Organize Your Plan158
Write Final Portions of Your Plan..159
Create the Appendix.165
Create Title Page and Table of Contents..166
Complete Your Final Edit.166
Consider Using a Business Consultant168
10 Selling Your Business Plan171
How to Ask for the Money You Need.172
How to Approach Different Backers.174
What to Do When Someone Says “Yes” ..178
Plan in Advance for Legal Details..179
11 After You Open—Keeping on the Path to Success.183
Introduction.184
Watch Out for Problem Areas..184
Getting Out of Business.189
12 Good Resources for Small Businesses193
Introduction.194
Business Consultants.194
Books196
Pamphlets..203
Magazines—Continuing Small Business Help203
Computers and Business..203
Online Business Resources 206
Formal Education..209
How to Write a Business Plan Tenth Edition PDF Ebook

Mike P. McKeever has consulted with thousands of entrepreneurs on their business plans, started and run his own successful businesses, taught college classes in small business management and entrepreneurship, and written on the subject for numerous business publications.